{"title":"On Site","description":"","products":[{"product_id":"lost-40-hat","title":"Lost 40 Hat","description":"\u003cp data-start=\"59\" data-end=\"79\"\u003e\u003cstrong data-start=\"59\" data-end=\"79\"\u003eLost 40 Logo Hat\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"81\" data-end=\"160\"\u003eThis black cap features the official Lost 40 logo in a bold white screen print.\u003c\/p\u003e\n\u003cp data-start=\"162\" data-end=\"329\"\u003eThe design carries the raw, hand-drawn energy of the festival — sharp lines, abstract forms, and a symbol that feels somewhere between graffiti and ritual mark-making.\u003c\/p\u003e\n\u003cp data-start=\"331\" data-end=\"389\"\u003eIt’s simple, direct, and recognizable to anyone who knows.\u003c\/p\u003e\n\u003cp data-start=\"391\" data-end=\"499\"\u003eBlack cap with structured front panel\u003cbr data-start=\"428\" data-end=\"431\"\u003eWhite Lost 40 logo print on the front\u003cbr data-start=\"468\" data-end=\"471\"\u003eAdjustable fit for comfort\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"605\"\u003eWear it at the festival, on the road, or anywhere in between — it holds its own without saying too much.\u003c\/p\u003e","brand":"Lost 40 Music Festival","offers":[{"title":"Default Title","offer_id":48652562039034,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/1463\/4490\/files\/Graffiti-style_lost_cap_design.png?v=1776053261"},{"product_id":"lost-40-tank-top","title":"Lost 40 Tank Top","description":"\u003cp data-start=\"84\" data-end=\"109\"\u003e\u003cstrong data-start=\"84\" data-end=\"109\"\u003eLost 40 Logo Tank Top\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"111\" data-end=\"195\"\u003eThis black tank top features the official Lost 40 logo in a bold white screen print.\u003c\/p\u003e\n\u003cp data-start=\"197\" data-end=\"328\"\u003eThe design carries the same raw, hand-drawn energy — sharp, uneven lines and abstract forms that feel more like a mark than a logo.\u003c\/p\u003e\n\u003cp data-start=\"330\" data-end=\"378\"\u003eIt’s simple, direct, and instantly recognizable.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"479\"\u003eBlack tank top\u003cbr data-start=\"394\" data-end=\"397\"\u003eWhite Lost 40 logo print on the chest\u003cbr data-start=\"434\" data-end=\"437\"\u003eLightweight and easy to wear in the heat\u003c\/p\u003e","brand":"Lost 40 Music Festival","offers":[{"title":"Small","offer_id":48652566528250,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":48652566561018,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":48652566593786,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":48652566626554,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":48652566659322,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":48652566692090,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/1463\/4490\/files\/Boldlogoonblacktanktop.png?v=1776053508"},{"product_id":"board-member-dues","title":"Board Member Dues","description":"\u003cp\u003eYour monthly subscription to be on a board of the Lost 40 Music Festival, Iowa, Minnesota, Wisconsin, Regional Gathering. \u003c\/p\u003e","brand":"Lost 40 Music Festival","offers":[{"title":"Default Title","offer_id":50051707502842,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/1463\/4490\/files\/ChatGPTImageAug9_2026_10_36_27PM.png?v=1786333080"},{"product_id":"we-survived-t-shift","title":"WE SURVIVED THE FLASH FLOOD — Commemorative T-Shirt","description":"\u003ch1\u003e\u003cspan\u003eWE SURVIVED THE FLASH FLOOD — Commemorative T-Shirt\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003eMaybe you had a similar experience.\u003c\/p\u003e\n\u003cp\u003eYour skin was peeling from the sun. 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We ate together, made music together, slept on the land, and depended on one another. Food, water, shelter, weather, fire, friendship, and community suddenly became immediate again.\u003c\/p\u003e\n\u003cp\u003eStanding barefoot in that gas station, I felt more connected to the land and to the people I had just shared this experience with.\u003c\/p\u003e\n\u003cp\u003eWe went into the woods to have a music festival.\u003c\/p\u003e\n\u003cp\u003eWhat happened out there became something much bigger.\u003c\/p\u003e\n\u003ch2\u003eNothing Went According to Plan\u003c\/h2\u003e\n\u003cp\u003eOf course, as festival organizers, we had plans.\u003c\/p\u003e\n\u003cp\u003eLots of plans.\u003c\/p\u003e\n\u003cp\u003eAnd almost none of them went quite right.\u003c\/p\u003e\n\u003cp\u003eBut despite everything—or maybe somehow \u003cstrong\u003ebecause\u003c\/strong\u003e of everything—the spirit of Lost 40 was still there. In some ways, it felt more available than ever. Stronger. More visible.\u003c\/p\u003e\n\u003cp\u003eBy Sunday, people were talking about the weekend as if it were the best festival they had ever attended.\u003c\/p\u003e\n\u003cp\u003eThat's a pretty incredible thing to hear after a flash flood.\u003c\/p\u003e\n\u003cp\u003eBut behind that incredible experience was another reality.\u003c\/p\u003e\n\u003cp\u003eOur bus was stuck in the floodwaters, and we weren't able to set up many of the things we normally depend on to keep the festival financially sustainable. Our ordinary kitchen operation, vending booth, T-shirts, merchandise, and other sources of festival revenue simply didn't happen the way we had planned.\u003c\/p\u003e\n\u003cp\u003eAnd that revenue matters because a large part of it ultimately goes toward paying the artists who make Lost 40 possible.\u003c\/p\u003e\n\u003cp\u003eMany of those artists came up to us afterward and said some version of the same thing:\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDon't worry about us. We understand. You don't have to pay us.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThat generosity meant a lot.\u003c\/p\u003e\n\u003cp\u003eBut it also didn't feel right.\u003c\/p\u003e\n\u003cp\u003eThese artists still showed up. They performed. They shared their music and creativity with us. 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